Marketing Context van ING

1

,Title page
Students
Tim Duivenvoorden, 689101
Eline Kneib, 687703

Study
Bachelor Business Studies, Marketing

Onderwijseenheid
OE101 Marketing Contexts

Location
Hogeschool Inholland Haarlem

Class
HABSMAVT3A

Teacher
Erno Pickee

Deadline
26-04-2024




2

, Foreword
Dear reader,

In this report you can read the marketing context report. The report was written for the
course OE101 Marketing Context for Inholland University of Applied Sciences in Haarlem.
The report delves further into the ING bank organization. Here the subject is compared with
5 different subjects.

Under the guidance and lessons of Erno Pickee, we, the students Tim Duivenvoorden and
Eline Kneib, were able to prepare this report. We chose ING Bank because it is one of the
largest banks in the Netherlands to which we could easily link the topics. Through this
research we have learned more and more about the organization.

We would like to express our gratitude to Erno Peckee for the lessons and guidance during
this project.

We wish you pleasant reading.

Tim Duivenvoorden en Eline Kneib
Haarlem, 26-04-2024




3