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Marketing Management Kotler 15th Ed (Ch 1 - 8) With 288 Terms And Correct Answers -2024
- Vak
- NCOI
- Instelling
- NCOI (NCOI)
Creating value for customers and building strong customer relationships - Correct Answer Marketing Sum of the tangible and intangible benefits and costs to them. Marketers can increase value of a customer offering by reducing price or increasing quality. - Correct Answer Value Apple, Nike, ...
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