expert session stukent quizzes ( LATEST UPDATE)ALL YOU NEED TO KNOW(100% ACCURATE)DOWNLOAD TO PasS|GUARANTEED SUCCESS

What are some of the problems Matt's clients talk about? -We need infographics -We need to be creating video -We need to be on all the social media What is the process of creating a visual snack pack? Infographic, infogram, 3 social media sizes, mini-motiongraphic Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Which is not a team mentioned in the video that should be getting involved to create better social media content? marketing Why is it so important to get all the teams involved? You don't want the project shot down after work has been done True or False: You should create content in the hopes that it gets likes and links. false When creating content, it should have objectives True or False: You can create lots of content from one piece of content. true What is a content calendar? Maps out the topics and content created on specific days Think beyond the: normal One graphic led to over $100,000 dollars in revenue for Avalaunch. true What is the optimal number of hashtags you should use in a Facebook post? 0 The __________ network made infographics the most shared content in the world. pinterest of the best performing post on Instagram: feature products Which of the following is not an awesome headline? hypothetical About_______ of people share content on social media because it is entertaining. 50% True or False: "Want to write a killer post?" is a closed-ended question. true __________ are the most engaging content you can share on any network that supports them. video What is the recommended number of posts should you share per day on Facebook? 1 What is the recommended number of tweets should you tweet per day on Twitter? 15 It is okay to share relevant quality material from other companies you respect to provide value to your customers? yes What is the 24/7 news cycle? It means your social media sites are expected to be running 24/7 What is step 1 of feeding the content beast? Understand your organization What does it mean to understand your organization? knowing the happenings for each department True or False: Understanding your organization is a one-time thing. false Why is knowing your key KPIs important? It's how you know what to judge yourself on What does the speaker mean when she says, "who ya gonna call?" Know who you can call from each department to answer fans' questions What does it mean to develop your stars? They are your go-to content topics True or False: You need to be willing to change your plan occasionally. true Name two tools you need to have. Calendar and scheduler True or False: You should know what time of day is best to post your content. true What sits at the center of the digital landscape? website Owned media, paid media, and earned media are types of channels or platforms that help do what? drive traffic to your website Informational, navigational, and transactional are three reasons people do what? use search Search speeds up the decision-making process, particularly when it comes to _____ reasons for search. transactional _____ is a great place to start on-site SEO because it identifies the most popular terms. adwords keyword planner Consumers are no longer searching for "headphones" but want to know the "best headphones" and therefore want "best," "biggest" and "fastest" in the search results. As a result, they want the _____ to do the work for them. websites Because consumers are modifying searches to get content that is more relevant, it's a good idea to incorporate _____ into your content. the year People are starting to type in whole questions rather than specific words, which leads credence to having _____ that have this as a post rather than spend money on a keyword. Corporate blogs _____ is a tool one can use to determine how many links are pointing to your site in terms of quality and quantity, as well as how strong your collection of links are compared to your competitors who are ranking ahead of you. It could also be used to identify any harmful links that may be damaging your credibility. OpenSiteE One mistake that websites often make is having a lot of pages with the exact same keywords. This is known as _____. Duplicate content If you have developed perfect optimization but have no site authority, what action should you take? acquire links According to Scott Cowley, very little commerce happens on _____. Social networks According to the presenter, what's happening in social media marketing centers around two main activities. What are they? Building communities and driving traffic According to the presenter, building an online community through social media represents a great source for _____. competitive advantage The first step in community engagement is _____. content development According to Cowley, _____ is a source of competitive advantage if it's used to grow and engage brand communities. Content marketing What percent of consumers enjoy reading content created by brands? 60% What percent of consumers feel more positive about a company after reading custom content? 82% What percent of consumers feel closer to a company as a result of content marketing? 70% Content marketing in a B2B context has to do with _____ and driving people to the website to fill out forms. Lead generation If consumers are engaging with that content on a website they're much more likely to consider a company's _____, and will therefore consider other information on a sidebar of a website. Brand To do a good job of integrating channels, a company must integrate content with _____. Actual profit-driving cycles Content strategy comes down to what one word? advantage According to Bree, a good starting point is _____. 1 month How often should you tweet about your contest on Twitter? Once a day True or False: Make sure your posts about your contest all say the exact same thing. false True or False: When running a giveaway contest, it's best practice to give away a prize that has nothing to do with your business. false The Wishpond hashtag contest does all of the following except: Schedule and post photos on your behalf Bree recommends starting off with what kind of Instagram contest? Just hashtag