Aviation studies
Summary Business
Optimization
Aviation operations, second year, fourth semester.
Jason Krijgsman
25-6-2019
,Introduction:
This summary is meant for second year student attempting to finish the course Business Optimization
from the Aviation studies at the Hogeschool van Amsterdam. The summary will give you all you need
to know from the lectures in a clear and thorough manner. Because of the rather extensive nature of
each of the presentations (they’re rather long and somewhat complicated to summarize), the
financial part has been separated from the total summary. This summary focusses on the theoretical
course material offered throughout the fourth semester. Slides from the Business Optimization
lectures will be explained so that you truly understand what questions can be expected on the exam.
The lectures’ material is heavy on lean methodology and its application. To fully understand these
methods it’s important to be able to visualize what its role is in regards to Lean. That’s why I’ve
included a lot of images from the presentation material. Some slides of the presentations have not
been included because they would only serve to reiterate what has been said in another
presentation from a different week, which would undermine the point of a summary.
Please note that this summary does not include finance, since it totaled 30+ pages already by just
including the theory parts of the presentations. Also, finance theory should be put into practice, i.e.
by making the assignments provided in the workshops on DLWO, and is difficult to learn from a
summary alone.
Learning goals:
1) Analyze a current state situation and determine which future state with optimization
methodology is required to improve specific processes
2) Create value stream/process mapping for a specific operational process and determine
action for implementation
3) Create change proposals from the tactical business plan and search for the most optimum
solutions to achieve overall goals
4) Analyze hazards and assess risks in daily operations at an airport
5) Evaluate the business optimization cycle and how that influences daily operations
6) Evaluate ‘Control-Aspect’ in an organization with the ‘balanced score card’ and ‘value tree’
7) Create a cash flow statement
Good luck! Week planning
Week 1 Doing business
Jason Krijgsman Week 2 Lean and strategy
Week 3 Current value
Week 4 Measurements
Week 5 Change management Pt. 1
Week 6 Change management Pt. 2
Week 7 Future state modelling
Week 8 Control phase
Week 9 Recapture
Week 10 Exams
,Inhoud
Introduction:............................................................................................................................................ 1
Doing Business......................................................................................................................................... 4
Logistics in Aviation ............................................................................................................................. 4
Business planning: ............................................................................................................................... 4
Part 1: Making decisions based on vision........................................................................................ 4
Part 2: Making decisions based on competitors ............................................................................. 4
Part 3: Balancing costs and revenues .............................................................................................. 4
Part 4: Balancing supply and demand ............................................................................................. 5
Part 5: Risks ..................................................................................................................................... 5
Setting KPI’s to support the business .................................................................................................. 6
The airline business and 3 flow model: ............................................................................................... 6
Prelude to lean (VOC, VOB, SIPOC): .................................................................................................... 8
Value & Continuity, Balanced Score Card ........................................................................................... 9
Lean and strategy: ................................................................................................................................. 12
Growth strategy (Ansoff) matrix: ...................................................................................................... 12
Generic competitive strategies (Porter): ........................................................................................... 13
Hamel & Prahalad: Core values and Core skills ................................................................................. 13
Treacy and Wiersema: Value Positions ............................................................................................. 14
What is Lean? .................................................................................................................................... 14
Lean wastes: (TIMWOODS) ........................................................................................................... 15
Lean steps: ..................................................................................................................................... 17
Lean tools: ..................................................................................................................................... 17
Value stream map ............................................................................................................................. 19
Current Value ........................................................................................................................................ 20
Six Sigma: ........................................................................................................................................... 20
Six Sigma Process –DMAIC ................................................................................................................ 21
Measurements: ..................................................................................................................................... 23
How to analyze a current situation ................................................................................................... 24
Fulfilling CTQ/CTB Matrix .................................................................................................................. 25
Opportunity-Threat Matrix................................................................................................................ 25
Business Optimization Cycle Part 1 ....................................................................................................... 26
Measuring Plan .................................................................................................................................. 26
Surveys .............................................................................................................................................. 26
Effectiveness of timing and design ................................................................................................ 27
Methods of research ......................................................................................................................... 27
, Change management ............................................................................................................................ 28
Resistance to change ......................................................................................................................... 28
Phases of resistance (Kubler-Ross Change curve) ......................................................................... 29
How to deal with resistance .............................................................................................................. 29
Business optimization Cycle part 2........................................................................................................ 30
Types of data ..................................................................................................................................... 30
Samples ............................................................................................................................................. 30
Organizational change ....................................................................................................................... 32
Manage change → Develop new FITS (Lubberding Change Management) .................................. 32
Task of management ......................................................................................................................... 32
Culture: .............................................................................................................................................. 33
Effectiveness...................................................................................................................................... 33
How to communicate & influence staff ............................................................................................ 33
Onion-model of culture (to connect what empl. Think and manag. Think) .................................. 33
Typology of Handy ......................................................................................................................... 33
Hofstede’s cultural dimension (getting to know org.) .................................................................. 33
Organizational development ............................................................................................................. 34
Growth models (Scott and Greiner) .............................................................................................. 34
Facilitation of Changes (Ezerman and Lewin) ............................................................................... 34
Peter Senge: Enlarging the learning capability of an organization ............................................... 35
Kotter: Successful organizational change.......................................................................................... 36
Future state modelling Part 1 ................................................................................................................ 37
Critical X ............................................................................................................................................. 37
Fishbone diagram (Ishikawa) to determine and group X’s ............................................................... 37
Failure mode & Effects analysis (FMEA) ............................................................................................ 37
Analysis Phase: Determine the X’s .................................................................................................... 38
Benchmarking.................................................................................................................................... 39
Future state modelling Part 2 ................................................................................................................ 39
Mistake proofing ............................................................................................................................... 40
Strive for perfection: Visual management ........................................................................................ 40
Consolidate -> Select the problems you want to deal with .............................................................. 41
Business Optimization: Scrum and Agile ............................................................................................... 42
Summary Business
Optimization
Aviation operations, second year, fourth semester.
Jason Krijgsman
25-6-2019
,Introduction:
This summary is meant for second year student attempting to finish the course Business Optimization
from the Aviation studies at the Hogeschool van Amsterdam. The summary will give you all you need
to know from the lectures in a clear and thorough manner. Because of the rather extensive nature of
each of the presentations (they’re rather long and somewhat complicated to summarize), the
financial part has been separated from the total summary. This summary focusses on the theoretical
course material offered throughout the fourth semester. Slides from the Business Optimization
lectures will be explained so that you truly understand what questions can be expected on the exam.
The lectures’ material is heavy on lean methodology and its application. To fully understand these
methods it’s important to be able to visualize what its role is in regards to Lean. That’s why I’ve
included a lot of images from the presentation material. Some slides of the presentations have not
been included because they would only serve to reiterate what has been said in another
presentation from a different week, which would undermine the point of a summary.
Please note that this summary does not include finance, since it totaled 30+ pages already by just
including the theory parts of the presentations. Also, finance theory should be put into practice, i.e.
by making the assignments provided in the workshops on DLWO, and is difficult to learn from a
summary alone.
Learning goals:
1) Analyze a current state situation and determine which future state with optimization
methodology is required to improve specific processes
2) Create value stream/process mapping for a specific operational process and determine
action for implementation
3) Create change proposals from the tactical business plan and search for the most optimum
solutions to achieve overall goals
4) Analyze hazards and assess risks in daily operations at an airport
5) Evaluate the business optimization cycle and how that influences daily operations
6) Evaluate ‘Control-Aspect’ in an organization with the ‘balanced score card’ and ‘value tree’
7) Create a cash flow statement
Good luck! Week planning
Week 1 Doing business
Jason Krijgsman Week 2 Lean and strategy
Week 3 Current value
Week 4 Measurements
Week 5 Change management Pt. 1
Week 6 Change management Pt. 2
Week 7 Future state modelling
Week 8 Control phase
Week 9 Recapture
Week 10 Exams
,Inhoud
Introduction:............................................................................................................................................ 1
Doing Business......................................................................................................................................... 4
Logistics in Aviation ............................................................................................................................. 4
Business planning: ............................................................................................................................... 4
Part 1: Making decisions based on vision........................................................................................ 4
Part 2: Making decisions based on competitors ............................................................................. 4
Part 3: Balancing costs and revenues .............................................................................................. 4
Part 4: Balancing supply and demand ............................................................................................. 5
Part 5: Risks ..................................................................................................................................... 5
Setting KPI’s to support the business .................................................................................................. 6
The airline business and 3 flow model: ............................................................................................... 6
Prelude to lean (VOC, VOB, SIPOC): .................................................................................................... 8
Value & Continuity, Balanced Score Card ........................................................................................... 9
Lean and strategy: ................................................................................................................................. 12
Growth strategy (Ansoff) matrix: ...................................................................................................... 12
Generic competitive strategies (Porter): ........................................................................................... 13
Hamel & Prahalad: Core values and Core skills ................................................................................. 13
Treacy and Wiersema: Value Positions ............................................................................................. 14
What is Lean? .................................................................................................................................... 14
Lean wastes: (TIMWOODS) ........................................................................................................... 15
Lean steps: ..................................................................................................................................... 17
Lean tools: ..................................................................................................................................... 17
Value stream map ............................................................................................................................. 19
Current Value ........................................................................................................................................ 20
Six Sigma: ........................................................................................................................................... 20
Six Sigma Process –DMAIC ................................................................................................................ 21
Measurements: ..................................................................................................................................... 23
How to analyze a current situation ................................................................................................... 24
Fulfilling CTQ/CTB Matrix .................................................................................................................. 25
Opportunity-Threat Matrix................................................................................................................ 25
Business Optimization Cycle Part 1 ....................................................................................................... 26
Measuring Plan .................................................................................................................................. 26
Surveys .............................................................................................................................................. 26
Effectiveness of timing and design ................................................................................................ 27
Methods of research ......................................................................................................................... 27
, Change management ............................................................................................................................ 28
Resistance to change ......................................................................................................................... 28
Phases of resistance (Kubler-Ross Change curve) ......................................................................... 29
How to deal with resistance .............................................................................................................. 29
Business optimization Cycle part 2........................................................................................................ 30
Types of data ..................................................................................................................................... 30
Samples ............................................................................................................................................. 30
Organizational change ....................................................................................................................... 32
Manage change → Develop new FITS (Lubberding Change Management) .................................. 32
Task of management ......................................................................................................................... 32
Culture: .............................................................................................................................................. 33
Effectiveness...................................................................................................................................... 33
How to communicate & influence staff ............................................................................................ 33
Onion-model of culture (to connect what empl. Think and manag. Think) .................................. 33
Typology of Handy ......................................................................................................................... 33
Hofstede’s cultural dimension (getting to know org.) .................................................................. 33
Organizational development ............................................................................................................. 34
Growth models (Scott and Greiner) .............................................................................................. 34
Facilitation of Changes (Ezerman and Lewin) ............................................................................... 34
Peter Senge: Enlarging the learning capability of an organization ............................................... 35
Kotter: Successful organizational change.......................................................................................... 36
Future state modelling Part 1 ................................................................................................................ 37
Critical X ............................................................................................................................................. 37
Fishbone diagram (Ishikawa) to determine and group X’s ............................................................... 37
Failure mode & Effects analysis (FMEA) ............................................................................................ 37
Analysis Phase: Determine the X’s .................................................................................................... 38
Benchmarking.................................................................................................................................... 39
Future state modelling Part 2 ................................................................................................................ 39
Mistake proofing ............................................................................................................................... 40
Strive for perfection: Visual management ........................................................................................ 40
Consolidate -> Select the problems you want to deal with .............................................................. 41
Business Optimization: Scrum and Agile ............................................................................................... 42
