Pagina 1 van 11
, Pagina 2 van 11
Inhoudsopgave
1. Inleiding...................................................................................................................................3
2. Organisatie- en PR-vraag.........................................................................................................3
3. Vertrekpunten.........................................................................................................................3
3.1 Externe analyse.................................................................................................................3
3.2 Interne analyse..................................................................................................................3
3.2.1 Nieuws........................................................................................................................3
3.2.2 Kernwaarden..............................................................................................................4
3.2.3 Identiteit.....................................................................................................................4
3.2.4 Kernboodschap..........................................................................................................4
3.3 Doelgroep..........................................................................................................................4
3.4 Gebruiksgedrag.................................................................................................................4
3.5 Mediagebruik....................................................................................................................4
4 Strategie...................................................................................................................................5
4.1 Wat en wie?......................................................................................................................5
4.2 Hoe?..................................................................................................................................5
4.3 Nieuwsinsteek...................................................................................................................5
4.4 Mediakeuze.......................................................................................................................6
5 Uitwerking................................................................................................................................6
5.1 Communicatiemiddelen....................................................................................................6
5.2 Planning en budget...........................................................................................................7
6 Bronnen....................................................................................................................................8
Bijlage 1: Q&A Bakker Bart..........................................................................................................8
Bijlage 2: Peerreview...................................................................................................................9
, Pagina 2 van 11
Inhoudsopgave
1. Inleiding...................................................................................................................................3
2. Organisatie- en PR-vraag.........................................................................................................3
3. Vertrekpunten.........................................................................................................................3
3.1 Externe analyse.................................................................................................................3
3.2 Interne analyse..................................................................................................................3
3.2.1 Nieuws........................................................................................................................3
3.2.2 Kernwaarden..............................................................................................................4
3.2.3 Identiteit.....................................................................................................................4
3.2.4 Kernboodschap..........................................................................................................4
3.3 Doelgroep..........................................................................................................................4
3.4 Gebruiksgedrag.................................................................................................................4
3.5 Mediagebruik....................................................................................................................4
4 Strategie...................................................................................................................................5
4.1 Wat en wie?......................................................................................................................5
4.2 Hoe?..................................................................................................................................5
4.3 Nieuwsinsteek...................................................................................................................5
4.4 Mediakeuze.......................................................................................................................6
5 Uitwerking................................................................................................................................6
5.1 Communicatiemiddelen....................................................................................................6
5.2 Planning en budget...........................................................................................................7
6 Bronnen....................................................................................................................................8
Bijlage 1: Q&A Bakker Bart..........................................................................................................8
Bijlage 2: Peerreview...................................................................................................................9
