+27 680 77 9615
280 Oak Avenue, Randburg, Johannesburg, ZA
COM3701
ASSIGNMENT 1
SEMESTER 1
YEAR 2023
, +27 680 77 9615
280 Oak Avenue, Randburg, Johannesburg, ZA
Table of contents
Table of contents 2
Introduction 3
1.1 Social media content platforms 3
Facebook and Instagram 3
LinkedIn 4
YouTube 4
Twitter 5
1.2 Social media marketing tools 5
Advertising 5
Public relations 5
Social media 6
Webinars 6
Forums 6
2.1 Marketing management 6
2.2 Five steps of a marketing plan as proposed by Angelopulo and Barker 7
Step 1: Situation analysis 7
Step 2: Marketing Opportunities 7
Step 3: Marketing objectives 7
Step 4: Strategies and action plans 7
Step 5: Financial control and budget 8
Conclusion 8
Bibliography 9
280 Oak Avenue, Randburg, Johannesburg, ZA
COM3701
ASSIGNMENT 1
SEMESTER 1
YEAR 2023
, +27 680 77 9615
280 Oak Avenue, Randburg, Johannesburg, ZA
Table of contents
Table of contents 2
Introduction 3
1.1 Social media content platforms 3
Facebook and Instagram 3
LinkedIn 4
YouTube 4
Twitter 5
1.2 Social media marketing tools 5
Advertising 5
Public relations 5
Social media 6
Webinars 6
Forums 6
2.1 Marketing management 6
2.2 Five steps of a marketing plan as proposed by Angelopulo and Barker 7
Step 1: Situation analysis 7
Step 2: Marketing Opportunities 7
Step 3: Marketing objectives 7
Step 4: Strategies and action plans 7
Step 5: Financial control and budget 8
Conclusion 8
Bibliography 9
