Geïntegreerde communicatie
Dion
Dijkshoorn
DHBSVT2B
Tennisvereniging Pijnacker
, Geïntegreerde communicatie
Tennisvereniging Pijnacker
Student: Dion Dijkshoorn
Klas: DHBSVT2B
Onderwijsinstelling: Inholland Den Haag
Opleiding: Business Studies
Onderwijseenheid: OE44 Geïntegreerde communicatie
Inleverdatum: 18-4-2021
Schooljaar: 2020-2021
Docent: Louise van Broekhoven
, Inhoudsopgave
H1 Inleiding............................................................................................................................................4
1.1 De organisatie..............................................................................................................................4
1.3 Gesprekspartner ..........................................................................................................................6
H2 Briefing..............................................................................................................................................7
2.1 Agendapunten.............................................................................................................................7
2.3 Afspraken met TVP ......................................................................................................................8
H3 Hoofd- en deelvragen........................................................................................................................9
3.1 Hoofdvraag...................................................................................................................................9
3.2 Deelvragen....................................................................................................................................9
3.3 Communicatiedoelstelling............................................................................................................9
H4 Literatuur........................................................................................................................................10
4.1 Literatuur interne communicatie................................................................................................10
4.2 Literatuur externe communicatie .............................................................................................11
4.3 Literatuur interne communicatie toegepast op TVP (TK)............................................................13
H5 Methodologie..................................................................................................................................17
5.1 Onderzoeksopzet.......................................................................................................................17
5.2 Uitwerking per deelvraag...........................................................................................................17
5.3 Topiclijst TVP..............................................................................................................................18
5.4 Op te leveren product................................................................................................................18
H6 Onderzoeksresultaten.....................................................................................................................19
H7 Conclusie en advies.........................................................................................................................25
7.1 Communicatie Canvas................................................................................................................25
7.2 Deelvragen..................................................................................................................................26
7.3 Hoofdvraag................................................................................................................................27
Dion
Dijkshoorn
DHBSVT2B
Tennisvereniging Pijnacker
, Geïntegreerde communicatie
Tennisvereniging Pijnacker
Student: Dion Dijkshoorn
Klas: DHBSVT2B
Onderwijsinstelling: Inholland Den Haag
Opleiding: Business Studies
Onderwijseenheid: OE44 Geïntegreerde communicatie
Inleverdatum: 18-4-2021
Schooljaar: 2020-2021
Docent: Louise van Broekhoven
, Inhoudsopgave
H1 Inleiding............................................................................................................................................4
1.1 De organisatie..............................................................................................................................4
1.3 Gesprekspartner ..........................................................................................................................6
H2 Briefing..............................................................................................................................................7
2.1 Agendapunten.............................................................................................................................7
2.3 Afspraken met TVP ......................................................................................................................8
H3 Hoofd- en deelvragen........................................................................................................................9
3.1 Hoofdvraag...................................................................................................................................9
3.2 Deelvragen....................................................................................................................................9
3.3 Communicatiedoelstelling............................................................................................................9
H4 Literatuur........................................................................................................................................10
4.1 Literatuur interne communicatie................................................................................................10
4.2 Literatuur externe communicatie .............................................................................................11
4.3 Literatuur interne communicatie toegepast op TVP (TK)............................................................13
H5 Methodologie..................................................................................................................................17
5.1 Onderzoeksopzet.......................................................................................................................17
5.2 Uitwerking per deelvraag...........................................................................................................17
5.3 Topiclijst TVP..............................................................................................................................18
5.4 Op te leveren product................................................................................................................18
H6 Onderzoeksresultaten.....................................................................................................................19
H7 Conclusie en advies.........................................................................................................................25
7.1 Communicatie Canvas................................................................................................................25
7.2 Deelvragen..................................................................................................................................26
7.3 Hoofdvraag................................................................................................................................27
