Customer Behavior
Logbook Levi’s Jeans
Name: Chantal Dekker
Student number: 646460
Educational Institution: Hogeschool Inholland
Location: Alkmaar
Education: Business Studies
Specialization: Marketing
Class: ALBSMAVT3B-2
Academic year: 2021-2022
Teacher: Marten Coerts
Unit of study: OE104
Date: 25-03-2022
1
, Inhoudsopgave
Introduction............................................................................................................................................. 3
Company information and history ...................................................................................................... 3
Marketing mix information ................................................................................................................. 3
Information about the target group.................................................................................................... 4
Why you have chosen this company ................................................................................................... 4
Experience Marketing ............................................................................................................................. 5
Neuromarketing ...................................................................................................................................... 6
Decision making process ......................................................................................................................... 7
Involvement............................................................................................................................................. 8
Learning ................................................................................................................................................... 9
Attitude ................................................................................................................................................. 10
Perceptual Process ................................................................................................................................ 11
Motivation ............................................................................................................................................. 12
Culture ................................................................................................................................................... 12
Reference group .................................................................................................................................... 13
2
Logbook Levi’s Jeans
Name: Chantal Dekker
Student number: 646460
Educational Institution: Hogeschool Inholland
Location: Alkmaar
Education: Business Studies
Specialization: Marketing
Class: ALBSMAVT3B-2
Academic year: 2021-2022
Teacher: Marten Coerts
Unit of study: OE104
Date: 25-03-2022
1
, Inhoudsopgave
Introduction............................................................................................................................................. 3
Company information and history ...................................................................................................... 3
Marketing mix information ................................................................................................................. 3
Information about the target group.................................................................................................... 4
Why you have chosen this company ................................................................................................... 4
Experience Marketing ............................................................................................................................. 5
Neuromarketing ...................................................................................................................................... 6
Decision making process ......................................................................................................................... 7
Involvement............................................................................................................................................. 8
Learning ................................................................................................................................................... 9
Attitude ................................................................................................................................................. 10
Perceptual Process ................................................................................................................................ 11
Motivation ............................................................................................................................................. 12
Culture ................................................................................................................................................... 12
Reference group .................................................................................................................................... 13
2
