Marktonderzoek Triple Tree
Gemaakt door: ….
Voorwoord
Dit project is tot stand gekomen nadat wij de opdracht hebben gekregen om
onderzoek te doen naar het contactcenter Triple Tree. Voordat we aan deze
opdracht zijn begonnen met ons groepje, namelijk …., hebben we met de
gehele klas de kans gehad een bedrijfsbezoek te doen aan Triple Tree. Tijdens
,dit bezoek hebben we de kans gekregen om vragen te stellen waar we anders
mogelijk minder goed de antwoorden op kunnen vinden.
Dit verslag/rapport is bestemd voor de directeur van Triple Tree, namelijk …...
Ook zullen wij dit presenteren aan de directeur.
Inhoud
1.Marketingmix Triple Tree....................................................................................................................5
1.1 Product.............................................................................................................................................5
B2C telemarketing..............................................................................................................................5
Leadgeneratie.....................................................................................................................................5
, Telesales.............................................................................................................................................5
Onderwijs campagne..........................................................................................................................6
Marktonderzoek.................................................................................................................................6
1.2 B2B telemarketing............................................................................................................................6
Leadgeneratie.....................................................................................................................................6
Afspraken maken................................................................................................................................6
Database screening............................................................................................................................7
Koude acquisitie.................................................................................................................................7
1.3 Fondsenwerving...............................................................................................................................7
Heractiveren.......................................................................................................................................7
Upgraden............................................................................................................................................7
Periodiek schenken.............................................................................................................................8
Nalatenschappen................................................................................................................................8
1.4 Klantenservice..................................................................................................................................8
Telefoonservice..................................................................................................................................8
Email management.............................................................................................................................9
Social media........................................................................................................................................9
Live chat.............................................................................................................................................9
2. Prijs.....................................................................................................................................................9
3. Plaats..................................................................................................................................................9
Vestigingsplaats..................................................................................................................................9
Verkoopkanaal..................................................................................................................................10
4.Promotie............................................................................................................................................10
Facebook..........................................................................................................................................11
LinkedIn............................................................................................................................................11
Instagram..........................................................................................................................................11
5. Personeel..........................................................................................................................................12
Wat biedt Triple Tree?......................................................................................................................12
Waar moet de sollicitant aan voldoen?............................................................................................12
6.Presentatie........................................................................................................................................12
7. Doelgroep Triple Tree.......................................................................................................................13
Geografische ligging.........................................................................................................................14
Branche............................................................................................................................................14
Bedrijfsgrootte..................................................................................................................................15
8. USP Triple Tree.................................................................................................................................15
9. Concurrentieanalyse DIRECT............................................................................................................16
, Product.............................................................................................................................................16
Plaats................................................................................................................................................17
Prijs...................................................................................................................................................17
Presentatie.......................................................................................................................................18
Promotie...........................................................................................................................................18
Personeel..........................................................................................................................................19
USP...................................................................................................................................................19
KVVB- Matrix....................................................................................................................................19
10.Concurrentieanalyse B2BPro...........................................................................................................20
Product.................................................................................................................................................21
Prijs...................................................................................................................................................21
Promotie...........................................................................................................................................22
Plaats................................................................................................................................................22
Personeel..........................................................................................................................................22
Presentatie.......................................................................................................................................23
B2bpro Service..................................................................................................................................23
B2bpro doelgroep.............................................................................................................................24
B2bpro KVVB....................................................................................................................................24
11.Concurrentieanalyse Person in prospect.........................................................................................25
Product.............................................................................................................................................25
Personeel..........................................................................................................................................26
Prijs...................................................................................................................................................27
Promotie...........................................................................................................................................28
KVVB Matrix......................................................................................................................................28
12. Concurrentieanalyse Prospeqtive...................................................................................................30
USP Prospeqtive...............................................................................................................................35
Doelgroep.........................................................................................................................................35
KVVB- Matrix....................................................................................................................................36
13.Trends en ontwikkelingen...............................................................................................................37
Meer.................................................................................................................................................37
Tweerichtingsgesprekken op sociale media.....................................................................................38
14.ENN- analyse Triple Tree.................................................................................................................39
15. SWOT- analyse Triple Tree..............................................................................................................39
16. Branche- onderzoek........................................................................................................................40
17. Conclusies en aanbevelingen..........................................................................................................42
Gemaakt door: ….
Voorwoord
Dit project is tot stand gekomen nadat wij de opdracht hebben gekregen om
onderzoek te doen naar het contactcenter Triple Tree. Voordat we aan deze
opdracht zijn begonnen met ons groepje, namelijk …., hebben we met de
gehele klas de kans gehad een bedrijfsbezoek te doen aan Triple Tree. Tijdens
,dit bezoek hebben we de kans gekregen om vragen te stellen waar we anders
mogelijk minder goed de antwoorden op kunnen vinden.
Dit verslag/rapport is bestemd voor de directeur van Triple Tree, namelijk …...
Ook zullen wij dit presenteren aan de directeur.
Inhoud
1.Marketingmix Triple Tree....................................................................................................................5
1.1 Product.............................................................................................................................................5
B2C telemarketing..............................................................................................................................5
Leadgeneratie.....................................................................................................................................5
, Telesales.............................................................................................................................................5
Onderwijs campagne..........................................................................................................................6
Marktonderzoek.................................................................................................................................6
1.2 B2B telemarketing............................................................................................................................6
Leadgeneratie.....................................................................................................................................6
Afspraken maken................................................................................................................................6
Database screening............................................................................................................................7
Koude acquisitie.................................................................................................................................7
1.3 Fondsenwerving...............................................................................................................................7
Heractiveren.......................................................................................................................................7
Upgraden............................................................................................................................................7
Periodiek schenken.............................................................................................................................8
Nalatenschappen................................................................................................................................8
1.4 Klantenservice..................................................................................................................................8
Telefoonservice..................................................................................................................................8
Email management.............................................................................................................................9
Social media........................................................................................................................................9
Live chat.............................................................................................................................................9
2. Prijs.....................................................................................................................................................9
3. Plaats..................................................................................................................................................9
Vestigingsplaats..................................................................................................................................9
Verkoopkanaal..................................................................................................................................10
4.Promotie............................................................................................................................................10
Facebook..........................................................................................................................................11
LinkedIn............................................................................................................................................11
Instagram..........................................................................................................................................11
5. Personeel..........................................................................................................................................12
Wat biedt Triple Tree?......................................................................................................................12
Waar moet de sollicitant aan voldoen?............................................................................................12
6.Presentatie........................................................................................................................................12
7. Doelgroep Triple Tree.......................................................................................................................13
Geografische ligging.........................................................................................................................14
Branche............................................................................................................................................14
Bedrijfsgrootte..................................................................................................................................15
8. USP Triple Tree.................................................................................................................................15
9. Concurrentieanalyse DIRECT............................................................................................................16
, Product.............................................................................................................................................16
Plaats................................................................................................................................................17
Prijs...................................................................................................................................................17
Presentatie.......................................................................................................................................18
Promotie...........................................................................................................................................18
Personeel..........................................................................................................................................19
USP...................................................................................................................................................19
KVVB- Matrix....................................................................................................................................19
10.Concurrentieanalyse B2BPro...........................................................................................................20
Product.................................................................................................................................................21
Prijs...................................................................................................................................................21
Promotie...........................................................................................................................................22
Plaats................................................................................................................................................22
Personeel..........................................................................................................................................22
Presentatie.......................................................................................................................................23
B2bpro Service..................................................................................................................................23
B2bpro doelgroep.............................................................................................................................24
B2bpro KVVB....................................................................................................................................24
11.Concurrentieanalyse Person in prospect.........................................................................................25
Product.............................................................................................................................................25
Personeel..........................................................................................................................................26
Prijs...................................................................................................................................................27
Promotie...........................................................................................................................................28
KVVB Matrix......................................................................................................................................28
12. Concurrentieanalyse Prospeqtive...................................................................................................30
USP Prospeqtive...............................................................................................................................35
Doelgroep.........................................................................................................................................35
KVVB- Matrix....................................................................................................................................36
13.Trends en ontwikkelingen...............................................................................................................37
Meer.................................................................................................................................................37
Tweerichtingsgesprekken op sociale media.....................................................................................38
14.ENN- analyse Triple Tree.................................................................................................................39
15. SWOT- analyse Triple Tree..............................................................................................................39
16. Branche- onderzoek........................................................................................................................40
17. Conclusies en aanbevelingen..........................................................................................................42
