PSYCHOLOGICAL AND
TECHNOLOGICAL TECHNIQUES IN
VISUAL MERCHANDISING
Mara Birsa
, INTRODUCTIO
Psychological Techniques Technological Techniques
success
Tesco is a British multinational chain of Flannels is a department store that sells
supermarkets with more than 7000 stores clothes, accessories and footwear from a large
in 5 countries (United Kingdom, Slovakia, number of luxury brands (e.g. Balenciaga, Louis
Hungary, Czech Republic and Ireland). Vuitton, Gucci etc.)
TECHNOLOGICAL TECHNIQUES IN
VISUAL MERCHANDISING
Mara Birsa
, INTRODUCTIO
Psychological Techniques Technological Techniques
success
Tesco is a British multinational chain of Flannels is a department store that sells
supermarkets with more than 7000 stores clothes, accessories and footwear from a large
in 5 countries (United Kingdom, Slovakia, number of luxury brands (e.g. Balenciaga, Louis
Hungary, Czech Republic and Ireland). Vuitton, Gucci etc.)