HUBSPOT INBOUND MARKETING
, 1. All of the following are examples of a SMART goal EXCEPT:
(A) Increase year over year traffic by 30%.
(B) Significantly reduce the amount of time the team spends on creating content.
(C) Add five new content formats to the website by end of year.
(D) All of the above are SMART goals.
2. Which of the following is NOT a category you should organize your content audit by?
(A) Buyer’s journey stage
(B) Content length
(C) Lifecycle Stage
(D) Content title
3. True or false? Social media is a key driver for word-of-mouth marketing.
(A) True
(B) False
4. Which of the following is NOT a benefit of having a social media strategy?
(A) Social media helps you expand your other marketing efforts.
(B) Social media helps you attract buyers.
(C) Social media helps you send better emails.
(D) Social media is a key driver for word-of-mouth marketing.
5. True or false? A buyer persona is as important as business objectives when developing a social media
strategy.
(A) True
(B) False
6. Which network has the longest life for a piece of content?
(A) Facebook
(B) LinkedIn
(C) Snapchat
(D) Pinterest
7. What is Snapchat’s largest age demographic?
(A) 12 years to 24 years
(B) 18 years to 30 years
(C) 22 years to 35 years
(D) 30 years to 50 years
8. What is social monitoring?
(A) Having conversations with individuals talking about your industry, brand, products, and services
(B) Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and
more
(C) Tracking, analyzing, and responding to conversations across the internet
(D) Participating in art, music, and government
9. What is social engagement?
(A) Having conversations with individuals talking about your industry, brand, products, and services
(B) Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and
more
(C) Tracking, analyzing, and responding to conversations across the internet
(D) Participating in art, music, and government
10. True or false? Social content is only used during the attract and delight stages of the inbound methodology.
(A) True
(B) False
11. Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
(A) An influencer marketing agency
(B) Paid advertising
(C) Social listening
(D) Animated .gifs
, 1. All of the following are examples of a SMART goal EXCEPT:
(A) Increase year over year traffic by 30%.
(B) Significantly reduce the amount of time the team spends on creating content.
(C) Add five new content formats to the website by end of year.
(D) All of the above are SMART goals.
2. Which of the following is NOT a category you should organize your content audit by?
(A) Buyer’s journey stage
(B) Content length
(C) Lifecycle Stage
(D) Content title
3. True or false? Social media is a key driver for word-of-mouth marketing.
(A) True
(B) False
4. Which of the following is NOT a benefit of having a social media strategy?
(A) Social media helps you expand your other marketing efforts.
(B) Social media helps you attract buyers.
(C) Social media helps you send better emails.
(D) Social media is a key driver for word-of-mouth marketing.
5. True or false? A buyer persona is as important as business objectives when developing a social media
strategy.
(A) True
(B) False
6. Which network has the longest life for a piece of content?
(A) Facebook
(B) LinkedIn
(C) Snapchat
(D) Pinterest
7. What is Snapchat’s largest age demographic?
(A) 12 years to 24 years
(B) 18 years to 30 years
(C) 22 years to 35 years
(D) 30 years to 50 years
8. What is social monitoring?
(A) Having conversations with individuals talking about your industry, brand, products, and services
(B) Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and
more
(C) Tracking, analyzing, and responding to conversations across the internet
(D) Participating in art, music, and government
9. What is social engagement?
(A) Having conversations with individuals talking about your industry, brand, products, and services
(B) Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and
more
(C) Tracking, analyzing, and responding to conversations across the internet
(D) Participating in art, music, and government
10. True or false? Social content is only used during the attract and delight stages of the inbound methodology.
(A) True
(B) False
11. Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
(A) An influencer marketing agency
(B) Paid advertising
(C) Social listening
(D) Animated .gifs
