Functions of Marketing in Sports and Entertainment Industry Test Questions and Answers | Latest Version | 2025/2026 | Correct & Verified

Functions of Marketing in Sports and Entertainment Industry Test Questions and Answers | Latest Version | 2025/2026 | Correct & Verified What is the main purpose of marketing in sports and entertainment? To create value and connect organisations with consumers What does market research help sports organisations understand? Fan needs and preferences Why is segmentation important in sports marketing? It allows targeting specific fan groups What is a target market in sports marketing? A specific group of consumers chosen to focus on Why is positioning important for sports brands? It shapes how fans perceive the brand What does the product element include in sports marketing? The event, experience, and related services 2 Why is pricing strategy critical in sports and entertainment? It affects demand and revenue What is dynamic pricing in sports? Adjusting prices based on demand Why is promotion important in sports marketing? It increases awareness and attendance What role does advertising play in sports marketing? Communicating messages to fans What is sponsorship in sports marketing? A business providing support in exchange for exposure Why is brand loyalty valuable in sports? It leads to repeat attendance and support What is distribution in sports marketing? How tickets and content reach consumers Why is digital marketing important in sports? 3 Fans engage online and through social media What is fan engagement? Interaction between fans and the sport brand Why is relationship marketing important in sports? It builds long-term fan connections What does customer experience management focus on? Overall fan satisfaction Why is customer service essential at sports events? It shapes fan perceptions What is a sports marketing plan? A roadmap for achieving marketing goals Why is branding crucial in entertainment marketing? It differentiates products in a crowded market What does licensing mean in sports marketing? Allowing others to use team logos for products 4 Why is merchandising important in sports? It generates additional revenue What is endorsement marketing? Athletes promoting products or brands Why is public relations important in sports? It manages image and reputation What is crisis communication in sports marketing? Managing negative events or publicity Why is data analytics used in sports marketing? To improve decision-making What is fan retention?