Tilburg University (UVT) • Marketing Communicatie
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Online Marketing 1
Nieuwste samenvattingen Tilburg University (UVT) • Marketing Communicatie
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
- Boek
- Samenvatting
- • 37 pagina's's •
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Tilburg University•Online Marketing
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Principles of Direct and Database Marketing • Alan Tapp• ISBN 9780273713029
Voorbeeld 2 van de 37 pagina's
Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book
- Boek
- Samenvatting
- • 56 pagina's's •
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Tilburg University•Online Marketing
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Principles of Direct and Database Marketing • Alan Tapp• ISBN 9780273713029
Voorbeeld 2 van de 56 pagina's
Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book