International Marketing for IB

International Marketing for IB summary, including lectures, tutorials and articles. Samenvatting International Marketing for IB, inclusief colleges, werkgroepen, en artikelen.

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

Principles of Marketing by Gary Armstrong and Philip Kotler Chapter 1, 2, 3, 5, 7, 18, 19 International Business Course: International Marketing

Principles of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business Course: International Marketing

Samenvatting van de tweede helft van het vak International Marketing for IB: samenvatting van de hoofdstukken 9-11, 14-17, en 19 van het boek Principles of Marketing

Samenvatting van een deel van het boek Principles of Marketing: hoofdstuk 1, 4, 6, 7, 8, en 19 voor het vak Marketing for IB

Detailed summary with schemes, tables and overviews providing a comprehensive understanding of the required material: lectures and book.

Complete and detailed summary, including the required material of the lectures and the book Principles of Marketing. The schemes, tables and overviews will provide a very well understanding of the material, supporting the written part of the summary.