Test Bank For Marketing Management 6th Edition
By Dawn Iacobucci All Chapters
Covered|2025/2026 Updated| Graded A+
,1|Page
Chapter 01 - Why Is Marketing Management Important?
1. If You Ask The Average Person, “What Is Marketing?” You Might
Hear Something Like, “Marketers Make People
Buy Stuff They Don’t Need And Can’t Afford.”
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
Has Variables:
False
National Standards: United States - BUS PROG: Promotion Local
Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-1 Defining Marketing
Keywords:
Bloom's: Understand
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
2. Marketing Is Defined As An Exchange Between A Firm And Its Customers.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Easy
Question Type:
True / False
Has Variables:
False
,2|Page
National Standards: United States - BUSPROG Communication Local
Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Remember
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
3. Customers Typically Do Not Mind Paying For Purchases If They Really
Want What They Are Purchasing.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
Has Variables:
False
National Standards: United States - BUSPROG - Reflective Thinking
Local Standards:
United States - Oh - Default City - Disc: Customer
Copyright Cengage Learning. Powered By Cognero.
Page 2
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Understand
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
, 3|Page
4. John Just Purchased A New Honda Civic From The Local Honda
Dealership. Even Though John Was Happy And
Honda Made A Profit, This Was Not A Symbiotic Relationship.
a. True
b. False
Answer:
False
Points:
1
Difficulty:
Challenging
Question Type:
True / False
Has Variables:
False
National Standards: United States - BUSPROG - Reflective Thinking
Local Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Apply
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
5. Marketers Try To Figure Out What Customers Want And Then They Try
To Figure Out How To Provide It And Make
Money Doing So.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
By Dawn Iacobucci All Chapters
Covered|2025/2026 Updated| Graded A+
,1|Page
Chapter 01 - Why Is Marketing Management Important?
1. If You Ask The Average Person, “What Is Marketing?” You Might
Hear Something Like, “Marketers Make People
Buy Stuff They Don’t Need And Can’t Afford.”
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
Has Variables:
False
National Standards: United States - BUS PROG: Promotion Local
Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-1 Defining Marketing
Keywords:
Bloom's: Understand
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
2. Marketing Is Defined As An Exchange Between A Firm And Its Customers.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Easy
Question Type:
True / False
Has Variables:
False
,2|Page
National Standards: United States - BUSPROG Communication Local
Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Remember
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
3. Customers Typically Do Not Mind Paying For Purchases If They Really
Want What They Are Purchasing.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
Has Variables:
False
National Standards: United States - BUSPROG - Reflective Thinking
Local Standards:
United States - Oh - Default City - Disc: Customer
Copyright Cengage Learning. Powered By Cognero.
Page 2
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Understand
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
, 3|Page
4. John Just Purchased A New Honda Civic From The Local Honda
Dealership. Even Though John Was Happy And
Honda Made A Profit, This Was Not A Symbiotic Relationship.
a. True
b. False
Answer:
False
Points:
1
Difficulty:
Challenging
Question Type:
True / False
Has Variables:
False
National Standards: United States - BUSPROG - Reflective Thinking
Local Standards:
United States - Oh - Default City - Disc: Customer
Topics:
1-2 Marketing Is An Exchange
Relationship Keywords:
Bloom's: Apply
Date Created:
8/16/2021 10:22 Am
Date Modified:
8/19/2021 8:18 Am
5. Marketers Try To Figure Out What Customers Want And Then They Try
To Figure Out How To Provide It And Make
Money Doing So.
a. True
b. False
Answer:
True
Points:
1
Difficulty:
Moderate Question
Type:
True / False
