HLTH 4115
Strategic Planning & Marketing in
Healthcare
MIDTERM EXAM READINESS
GUIDE
Q&S
©2024/2025
,1. Which of the following components is the first stage in
the strategic planning process in healthcare?
a) Implementation
b) Environmental scanning
c) Strategy formulation
d) Evaluation and control
Answer: b) Environmental scanning
Rationale: Environmental scanning is the initial step to
assess internal and external environments that affect the
healthcare organization.
2. The SWOT analysis helps in identifying which four key
elements?
a) Strengths, Weaknesses, Opportunities, Threats
b) Systems, Workforce, Opportunities, Trends
c) Services, Wellness, Organization, Threats
d) Strategies, Weaknesses, Options, Tasks
Answer: a) Strengths, Weaknesses, Opportunities,
Threats
Rationale: SWOT analysis is used to evaluate these
four elements to understand the position and strategy of the
healthcare organization.
3. Which model is often used in healthcare marketing to
segment potential customers based on their needs and
behaviors?
a) PEST Analysis
b) BCG Matrix
c) STP Model
d) Five Forces Model
©2024/2025
, Answer: c) STP Model
Rationale: The STP (Segmentation, Targeting,
Positioning) Model is widely used for market segmentation
and to align services with customer needs.
4. What does the 'Four Ps' of marketing stand for in a
healthcare context?
a) People, Process, Patient, Price
b) Product, Place, Promotion, Price
c) Practice, Policy, Price, Promotion
d) Plan, Promote, Place, People
Answer: b) Product, Place, Promotion, Price
Rationale: The Four Ps are core components of any
marketing strategy, including in healthcare.
5. What is the main purpose of stakeholder analysis in the
strategic planning process?
a) To determine marketing budget
b) To identify competitive threats
c) To understand the interests and influence of different
stakeholders
d) To develop patient care protocols
Answer: c) To understand the interests and influence
of different stakeholders
Rationale: Stakeholder analysis is used to identify who
has a vested interest in the organization's operations and
decisions.
### Fill-in-the-Blank Questions
©2024/2025
Strategic Planning & Marketing in
Healthcare
MIDTERM EXAM READINESS
GUIDE
Q&S
©2024/2025
,1. Which of the following components is the first stage in
the strategic planning process in healthcare?
a) Implementation
b) Environmental scanning
c) Strategy formulation
d) Evaluation and control
Answer: b) Environmental scanning
Rationale: Environmental scanning is the initial step to
assess internal and external environments that affect the
healthcare organization.
2. The SWOT analysis helps in identifying which four key
elements?
a) Strengths, Weaknesses, Opportunities, Threats
b) Systems, Workforce, Opportunities, Trends
c) Services, Wellness, Organization, Threats
d) Strategies, Weaknesses, Options, Tasks
Answer: a) Strengths, Weaknesses, Opportunities,
Threats
Rationale: SWOT analysis is used to evaluate these
four elements to understand the position and strategy of the
healthcare organization.
3. Which model is often used in healthcare marketing to
segment potential customers based on their needs and
behaviors?
a) PEST Analysis
b) BCG Matrix
c) STP Model
d) Five Forces Model
©2024/2025
, Answer: c) STP Model
Rationale: The STP (Segmentation, Targeting,
Positioning) Model is widely used for market segmentation
and to align services with customer needs.
4. What does the 'Four Ps' of marketing stand for in a
healthcare context?
a) People, Process, Patient, Price
b) Product, Place, Promotion, Price
c) Practice, Policy, Price, Promotion
d) Plan, Promote, Place, People
Answer: b) Product, Place, Promotion, Price
Rationale: The Four Ps are core components of any
marketing strategy, including in healthcare.
5. What is the main purpose of stakeholder analysis in the
strategic planning process?
a) To determine marketing budget
b) To identify competitive threats
c) To understand the interests and influence of different
stakeholders
d) To develop patient care protocols
Answer: c) To understand the interests and influence
of different stakeholders
Rationale: Stakeholder analysis is used to identify who
has a vested interest in the organization's operations and
decisions.
### Fill-in-the-Blank Questions
©2024/2025
