Exam (elaborations) MKT305 Principles of Marketing Chapter 6 Business Markets and Business Buyer Behavior

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________. A) situational analysis B) business buying process C) business diversification D) business process automation E) lateral expansion Answer: B Skill: Concept Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets. Difficulty: Easy 2) Business buyer behavior refers to the ________. A) buying behavior of consumers who buy goods and services for personal consumption B) buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others C) buying behavior of consumers who rely on small retailers for the regular supply of provisions D) decision process by which business buyers determine which products and services their organizations need to purchase E) strong affinity of businesses for value-for-money deals Answer: B Skill: Concept Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets. Difficulty: Easy 3) Which of the following is NOT part of the business market? A) Kruger Group sells interior security systems to resort