Summary Strategy
Luna Leyman
Artevelde University College
2017-2018
,Table of Contents
Chapter 1: Introducing strategy .................................................................................................................... 4
Introduction............................................................................................................................................... 4
What is strategy......................................................................................................................................... 4
Defining strategy ................................................................................................................................... 4
The purpose of strategy ........................................................................................................................ 4
The exploring strategy model.................................................................................................................... 5
Doing strategy differently ......................................................................................................................... 6
Extra: Why study management? ............................................................................................................... 6
Chapter summary ...................................................................................................................................... 6
Chapter 2: The environment ......................................................................................................................... 7
Introduction............................................................................................................................................... 7
The macro-environment ........................................................................................................................... 7
Industries and sectors ............................................................................................................................... 8
Introduction ........................................................................................................................................... 8
Porter’s five forces ................................................................................................................................ 9
Competitors and markets ........................................................................................................................ 12
Introduction ......................................................................................................................................... 12
Strategic groups................................................................................................................................... 13
Strategy canvas & Blue Oceans ........................................................................................................... 14
Opportunities and threats ....................................................................................................................... 15
Chapter summary .................................................................................................................................... 15
Chapter 3: strategic capabilities .................................................................................................................. 16
Introduction............................................................................................................................................. 16
Foundations of strategic capability ......................................................................................................... 16
Definition and components ................................................................................................................. 16
Dynamic capabilities ............................................................................................................................ 17
Threshold & distinctive capabilities .................................................................................................... 17
Diagnosing strategic capabilities ............................................................................................................. 17
VRIO ..................................................................................................................................................... 17
Benchmarking ...................................................................................................................................... 18
Value chain .......................................................................................................................................... 19
SWOT ....................................................................................................................................................... 20
1
, Chapter summary .................................................................................................................................... 21
Chapter 4: stakeholders & governance ....................................................................................................... 22
Introduction............................................................................................................................................. 22
Managing stakeholders ........................................................................................................................... 22
Corporate social responsibility ................................................................................................................ 24
Chapter summary .................................................................................................................................... 24
Chapter 5: business strategy ....................................................................................................................... 25
Introduction............................................................................................................................................. 25
Generic competitive strategies ............................................................................................................... 26
Introduction ......................................................................................................................................... 26
Porter – generic competitive strategies .............................................................................................. 26
Treacy & Wiersema ............................................................................................................................. 28
E-commerce revenue models.................................................................................................................. 29
Chapter summary .................................................................................................................................... 29
Chapter 6: corporate strategy and diversification ...................................................................................... 30
Introduction............................................................................................................................................. 30
Strategic directions.................................................................................................................................. 30
Introduction ......................................................................................................................................... 30
Growth Ansoff’s matrix ....................................................................................................................... 30
Vertical integration and outsourcing................................................................................................... 31
Chapter summary .................................................................................................................................... 32
Chapter 7: innovation .................................................................................................................................. 33
Intoduction .............................................................................................................................................. 33
Innovation and dilemmas ........................................................................................................................ 33
Innovation diffusion ................................................................................................................................ 34
Innovators and followers......................................................................................................................... 34
Disruptive innovation .............................................................................................................................. 35
Chapter summary .................................................................................................................................... 35
Chapter 8: mergers, acquisitions and alliances ........................................................................................... 36
Introduction............................................................................................................................................. 36
Organic development .............................................................................................................................. 36
Mergers and acquisitions ........................................................................................................................ 37
Strategic alliances .................................................................................................................................... 39
2
, Comparing acquisitions, alliances and organic development ................................................................. 40
Chapter summary .................................................................................................................................... 41
Chapter 9: evaluating strategies ................................................................................................................. 42
Introduction............................................................................................................................................. 42
Assess performance & identify gap ......................................................................................................... 42
Evaluate option ....................................................................................................................................... 43
Suitability ............................................................................................................................................. 43
Acceptability ........................................................................................................................................ 43
Feasibility ............................................................................................................................................. 44
Chapter summary .................................................................................................................................... 44
Chapter 10: organising for success.............................................................................................................. 45
Introduction............................................................................................................................................. 45
Structural types ....................................................................................................................................... 45
Structural types for e-business activities ................................................................................................ 47
Chapter summary .................................................................................................................................... 47
3
Luna Leyman
Artevelde University College
2017-2018
,Table of Contents
Chapter 1: Introducing strategy .................................................................................................................... 4
Introduction............................................................................................................................................... 4
What is strategy......................................................................................................................................... 4
Defining strategy ................................................................................................................................... 4
The purpose of strategy ........................................................................................................................ 4
The exploring strategy model.................................................................................................................... 5
Doing strategy differently ......................................................................................................................... 6
Extra: Why study management? ............................................................................................................... 6
Chapter summary ...................................................................................................................................... 6
Chapter 2: The environment ......................................................................................................................... 7
Introduction............................................................................................................................................... 7
The macro-environment ........................................................................................................................... 7
Industries and sectors ............................................................................................................................... 8
Introduction ........................................................................................................................................... 8
Porter’s five forces ................................................................................................................................ 9
Competitors and markets ........................................................................................................................ 12
Introduction ......................................................................................................................................... 12
Strategic groups................................................................................................................................... 13
Strategy canvas & Blue Oceans ........................................................................................................... 14
Opportunities and threats ....................................................................................................................... 15
Chapter summary .................................................................................................................................... 15
Chapter 3: strategic capabilities .................................................................................................................. 16
Introduction............................................................................................................................................. 16
Foundations of strategic capability ......................................................................................................... 16
Definition and components ................................................................................................................. 16
Dynamic capabilities ............................................................................................................................ 17
Threshold & distinctive capabilities .................................................................................................... 17
Diagnosing strategic capabilities ............................................................................................................. 17
VRIO ..................................................................................................................................................... 17
Benchmarking ...................................................................................................................................... 18
Value chain .......................................................................................................................................... 19
SWOT ....................................................................................................................................................... 20
1
, Chapter summary .................................................................................................................................... 21
Chapter 4: stakeholders & governance ....................................................................................................... 22
Introduction............................................................................................................................................. 22
Managing stakeholders ........................................................................................................................... 22
Corporate social responsibility ................................................................................................................ 24
Chapter summary .................................................................................................................................... 24
Chapter 5: business strategy ....................................................................................................................... 25
Introduction............................................................................................................................................. 25
Generic competitive strategies ............................................................................................................... 26
Introduction ......................................................................................................................................... 26
Porter – generic competitive strategies .............................................................................................. 26
Treacy & Wiersema ............................................................................................................................. 28
E-commerce revenue models.................................................................................................................. 29
Chapter summary .................................................................................................................................... 29
Chapter 6: corporate strategy and diversification ...................................................................................... 30
Introduction............................................................................................................................................. 30
Strategic directions.................................................................................................................................. 30
Introduction ......................................................................................................................................... 30
Growth Ansoff’s matrix ....................................................................................................................... 30
Vertical integration and outsourcing................................................................................................... 31
Chapter summary .................................................................................................................................... 32
Chapter 7: innovation .................................................................................................................................. 33
Intoduction .............................................................................................................................................. 33
Innovation and dilemmas ........................................................................................................................ 33
Innovation diffusion ................................................................................................................................ 34
Innovators and followers......................................................................................................................... 34
Disruptive innovation .............................................................................................................................. 35
Chapter summary .................................................................................................................................... 35
Chapter 8: mergers, acquisitions and alliances ........................................................................................... 36
Introduction............................................................................................................................................. 36
Organic development .............................................................................................................................. 36
Mergers and acquisitions ........................................................................................................................ 37
Strategic alliances .................................................................................................................................... 39
2
, Comparing acquisitions, alliances and organic development ................................................................. 40
Chapter summary .................................................................................................................................... 41
Chapter 9: evaluating strategies ................................................................................................................. 42
Introduction............................................................................................................................................. 42
Assess performance & identify gap ......................................................................................................... 42
Evaluate option ....................................................................................................................................... 43
Suitability ............................................................................................................................................. 43
Acceptability ........................................................................................................................................ 43
Feasibility ............................................................................................................................................. 44
Chapter summary .................................................................................................................................... 44
Chapter 10: organising for success.............................................................................................................. 45
Introduction............................................................................................................................................. 45
Structural types ....................................................................................................................................... 45
Structural types for e-business activities ................................................................................................ 47
Chapter summary .................................................................................................................................... 47
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