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Cross Cultural Marketing - Lecture Notes
- Notes de cours • 50 pages • 2021
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This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.
Notes de cours
Cross Cultural Marketing - Lecture Notes
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This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.
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