COM3708 Advertising And Public Relations

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COM3708 EXAM NOTES COM3708 EXAM NOTES

COM370 EXAM NOTES. Advertising And Public Relations. Defining Advertising Advertising is the persuasive and influential communication of messages to a specified segment of an audience by an identified advertiser who pays for unmodified messages to be delivered through the mass media. Paid communication For commercial advertising messages, the advertiser is allowed to provide any information on the product, service or idea advertised because it is paid for by the advertiser. Mass media ...

Defining Advertising Advertising is the persuasive and influential communication of messages to a specified segment of an audience by an identified advertiser who pays for unmodified messages to be delivered through the mass media. Paid communication For commercial advertising messages, the advertiser is allowed to provide any information on the product, service or idea advertised because it is paid for by the advertiser. Mass media The advertising message is usually communicated to th...

Public relations(history and definition) Page 222-227 The Public Relations Institute of South Africa(PRISA) defines public relations as the management through communication of perception and strategic relationships between an organisation and its internal and external stakeholders, aligned and co-ordinated with other communication to contribute to the corporate brand. Furthermore public relations is the process of influencing public opinion by establishing and maintaining effective relation...

COM3708 EXAM Public relations(history and definition) Page 222-227 The Public Relations Institute of South Africa(PRISA) defines public relations as the management through communication of perception and strategic relationships between an organisation and its internal and external stakeholders, aligned and co-ordinated with other communication to contribute to the corporate brand. Furthermore public relations is the process of influencing public opinion by establishing and maintaining effe...