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MNM3709 ASSESSMENT 3 SEMESTER 1 2024 Pioneer strategy The first choice of market segments and positions The pioneer defines the rule of the game High switching costs for early adopters Critically analyse Yuppichef’s physical retail stores' p
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MNM3709 ASSESSMENT 3 SEMESTER 1 2024 
Pioneer strategy 
 
The first choice of market segments and positions 
 
 The pioneer defines the rule of the game 
 
 High switching costs for early adopters 
 
Critically analyse Yuppichef’s physical retail stores' position according to the product life cycle stages. 
 
Explain in which stage Yuppiechef’s brick-and-mortar store strategy finds itself currently with supporting evidence. One (1) mark will be allocated. 
 
Also, explain why th...
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