Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. Guides d'étude, Notes de cours & Résumés
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TEST BANKS, (175 DOCUMENTS) QUESTIONS WITH ANSWERS PROVIDED LATEST COMPLETE STUDY GUIDES
- Pack • 173 éléments • 2021
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- 2.737,88 €
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TEST BANKS, (175 DOCUMENTS) QUESTIONS WITH ANSWERS PROVIDED LATEST COMPLETE STUDY GUIDES
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Examen • 409 pages • 2021
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- 24,18 €
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
- Examen • 409 pages • 2021
-
Disponible en pack
-
- 24,18 €
- 5x vendu
- + en savoir plus
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. 
 
 
Table of Contents 
PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
1 Marketing: Creating and Capturing Customer Value 
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE 
3 Analyzing the Marketing Environment 
4 Managing Marketing Information to Gain Customer Insights 
5 Understanding Consu...