BUSN 319

BUSN-319 Final Exam Updated 2020 Rasmussen Page 1 1. (TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards and (Points: 5) marginal analysis. marketing audits. marketing ROI. marginal analysis. marketing control boards. 2. (TCO 1) Marketing plans must enable results to be compared with planned targets which allows __________, the flexibility to update original plans. (Points: 5) replanning contingency planning downsizing ...