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BS2101

City University (City)

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Marketing

Marketing

Michael R. Solomon, Elnora Stuart

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BS2101 - Principles of Marketing - FULL NOTES BS2101 - Principles of Marketing - FULL NOTES

  • BS2101 - Principles of Marketing - FULL NOTES

  • Study guide • 60 pages • 2019
  • LECTURE 1: Introduction to Marketing and Global Marketing LETURE 2: Strategic Market Planning and Market Research LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning LECTURE 4 & 5: Understand Consumers and Business Markets LECTURE 6: Product Management LECTURE 7: Product Management 2: Branding & Packaging
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