summary revision flashcards and mind maps for a level business studies theme 1.1 - meeting customer needs. contains detailed notes on the market, market positioning and market research.

Revision notes providing a summary for Pearson Edexcel A level Business 1.1 Meeting customer needs, covering each section of the specification. Including; 1.1.1 The market - mass markets, niche markets, dynamic markets, how competition affects the market and the difference between risk and uncertainty 1.1.2 Market research - product and market orientation, primary and secondary market research, limitations of market research, use of ICT to support market research, market segmentation 1....