Branding and Advertising

Vrije Universiteit Amsterdam (VU)

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Summary articles branding & advertising
  • Summary articles branding & advertising

  • Resume • 92 pages • 2020
  • Summary all articles branding & advertising. Master marketing VU
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Summary mandatory literature Branding & Advertising (BA) (2019-2020)
  • Summary mandatory literature Branding & Advertising (BA) (2019-2020)

  • Resume • 59 pages • 2020
  • These are summaries of the mandatory literature/articles of the course Branding & Advertising (BA) for 2019-2020.
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Summary Branding & Advertising 2018-2019
  • Summary Branding & Advertising 2018-2019

  • Resume • 37 pages • 2019
  • Summary of the lectures and literature of the course Branding & Advertising, MSc Marketing at the Vrije Universiteit Amsterdam. Good luck!
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Branding & Advertising Summary (2019)
  • Branding & Advertising Summary (2019)

  • Resume • 39 pages • 2019
  • Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).
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Branding & Advertising - LECTURE NOTES (2019)
  • Branding & Advertising - LECTURE NOTES (2019)

  • Notes de cours • 60 pages • 2019
  • Notes of the lectures of Branding and Advertising, MSc Marketing Vrije Universiteit.
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Summary Branding & Advertising - Lectures   Articles
  • Summary Branding & Advertising - Lectures Articles

  • Resume • 35 pages • 2019
  • This is a summary of all the material (articles & lectures) of Branding and Advertising for the MSc Marketing, sorted by lecture. This summary is as short as possible, without leaving important information out, so it contains all the important concepts, theories and studies. Good luck with your exam!
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Summary Akpinar & Berger (2017)
  • Summary Akpinar & Berger (2017)

  • Resume • 3 pages • 2019
  • This is a short, but complete English summary of the article.
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Summary Chaudhuri & Holbrook (2001)
  • Summary Chaudhuri & Holbrook (2001)

  • Resume • 3 pages • 2019
  • This is a short, but complete English summary of the article.
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Summary Chernev & Blair (2015)
  • Summary Chernev & Blair (2015)

  • Resume • 3 pages • 2019
  • This is a short, but complete English summary of the article.
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