Marketing Communication

This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.

Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.

This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!

This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.

This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

Marketing Communication Critical reflection of the paper by Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009), Assignment B.

Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.