Marketing Management

Universiteit van Amsterdam (UvA)

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Marketing Management Final Report Organic Hops
  • Marketing Management Final Report Organic Hops

  • Cas • 28 pages • 2022
  • Final report of Marketing Management Organic Hops assignment. Graded with 8.5
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Marketing Management - Articles Summary 2021-2022
  • Marketing Management - Articles Summary 2021-2022

  • Resume • 49 pages • 2021
  • An extensive summary containing all of the academic articles on the requested reading list in the Marketing Management Pre-Master course. Final exam grade 8.
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Marketing Management - articles and slides summary
  • Marketing Management - articles and slides summary

  • Resume • 40 pages • 2021
  • Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...
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Defining Marketing for the New Realities
  • Defining Marketing for the New Realities

  • Examen • 34 pages • 2021
  • Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is TRUE? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations. Answer: B Diff: 1 LO: 1.1: Why is...
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Summary Articles Marketing Management
  • Summary Articles Marketing Management

  • Resume • 24 pages • 2021
  • Summary of all the mandatory articles of Marketing Management
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Summary of Marketing Management
  • Summary of Marketing Management

  • Resume • 40 pages • 2021
  • This summary includes previous exam questions, article summaries, most essential topics and processes involved in Marketing and 5 steps approach toward every article explained in class which is very useful for the final exam. I got 8.5 on the exam by studying from this summary
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Marketing Management Articles and Lecture Summaries, Premaster Business Administration
  • Marketing Management Articles and Lecture Summaries, Premaster Business Administration

  • Resume • 15 pages • 2020
  • Premaster Business Administration Universiteit van Amsterdam (UvA). Samenvatting voor het vak Marketing Management, uitgewerkt zoals het wordt getoetst aan het einde van het vak (in stappen van 5 zinnen). Gemaakt door de hele klas (gezamenlijk om ons voor te bereiden op het examen). Bevat 9 verschillende artikelen (snel en handig samengevat op essentie van het artikel, de resultaten en waar dit terugkomt in het marketing proces).
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A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18) A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
  • A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)

  • Resume • 55 pages • 2020
  • A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
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Marketing Management summary of all papers- grade 8.7
  • Marketing Management summary of all papers- grade 8.7

  • Resume • 11 pages • 2020
  • This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...
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