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Essentials in Marketing Communication and Consumer Behaviour

Universiteit Twente (UT)

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Consumer Behavior - Kardes, Cronley & Cline - Summary Book

  • Consumer Behavior - Kardes, Cronley & Cline - Summary Book

  • Resume • 51 pages • 2017
  • Chapters: 1 - 14 Book: Consumer Behavior (ISBN-13: 978-0-538-74540-6, ISBN-10: 0-538-74540-1) Autors: Frank R. Kardes, Maria L. Cronley, Thomas W. Cline University: University of Twente, Communication Science Course: Essentials in Marketing Communication
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