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Introduction to research marketing

Tilburg University (UVT)

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Introduction to Research Marketing Summary IRM UVT

  • Introduction to Research Marketing Summary IRM UVT

  • Resume • 12 pages • 2022
  • Summary of the lectures in a table that sums up all the steps for each measurement method
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Overview of all methods - Introduction in research marketing

  • Overview of all methods - Introduction in research marketing

  • Resume • 5 pages • 2018
  • Nice overview of all methods with associated theories, terms and rules of thumb. Learn and understand it by heart and you will rock the exam!
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  • 2,99 €
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Introduction to Research in marketing Introduction to Research in marketing

  • Introduction to Research in marketing

  • Resume • 23 pages • 2017
  • Summary of the lectures, combined with the book summary of "Multivariate Data Analysis" by Hair, Black, Babin, Anderson & Tatham (only parts relevant to exam).
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Uitwerking van sheets en aantekeningen introduction to research marketing

  • Uitwerking van sheets en aantekeningen introduction to research marketing

  • Resume • 26 pages • 2016
  • Uitwerkingen van de sheets en aantekeningen per methode uitgewerkt. Anova in het Nederlands, overige in Engels. ANOVA Cluster analysis Factor analysis Logistic regression Conjoint analysis MDS
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  • 6,94 €
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