Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Derniers ajouts au MSc Marketing Analytics and Data Science @ Rijksuniversiteit Groningen (RUG). Vous cherchez des notes MSc Marketing Analytics and Data Science à Rijksuniversiteit Groningen (RUG) ? Nous avons beaucoup de notes, de guides d'étude et de notes d'étude disponibles pour MSc Marketing Analytics and Data Science à Rijksuniversiteit Groningen (RUG).
-
5
- 0
- 0
Cours MSc Marketing Analytics and Data Science @ Rijksuniversiteit Groningen (RUG)
Notes disponibles pour les cours suivants de MSc Marketing Analytics and Data Science à Rijksuniversiteit Groningen (RUG)
-
Digital Marketing Intelligence EBM079B05 3
-
Digital transformation strategy EBM212A05 2
Dernières notes et résumés Rijksuniversiteit Groningen (RUG) • MSc Marketing Analytics and Data Science
Samenvatting van de lectures gegeven in afgelopen semester
- Resume
- • 36 pages's •
-
Rijksuniversiteit Groningen•Digital Marketing Intelligence
Aperçu 4 sur 36 pages
Samenvatting van de lectures gegeven in afgelopen semester
I only studied this and i passed with a 8.8
- Notes de cours
- • 56 pages's •
-
Rijksuniversiteit Groningen•Digital Marketing Intelligence
Aperçu 4 sur 56 pages
I only studied this and i passed with a 8.8
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) 
- Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) 
- Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) 
- Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) 
-...
- Resume
- • 41 pages's •
-
Rijksuniversiteit Groningen•Digital Marketing Intelligence
Aperçu 4 sur 41 pages
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) 
- Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) 
- Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) 
- Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) 
-...
-
- Autre
- • 443 pages's •
-
Rijksuniversiteit Groningen•Digital transformation strategy
Aperçu 4 sur 443 pages
-
All notes from lecture 1 to 6
- Notes de cours
- • 40 pages's •
-
Rijksuniversiteit Groningen•Digital transformation strategy
Aperçu 4 sur 40 pages
All notes from lecture 1 to 6