Marketing and Innovation

Summary of all articles in the Marketing and Innovation course (Radboud university).

Een samenvatting van de artikelen van het vak marketing and innovation. Deze samenvatting is geschreven in het Engels. De artikelen zijn kort maar krachtig uitgelegd in 1 á 2 pagina's.

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...

Short but conclusive summary of all 18 articles of the course Marketing and Innovation for the masters Marketing and Innovation & Entrepreneurship

Alle artikelen voor het vak Marketing & Innovation 2017-2018 van de master Marketing.

This is a summery of all the articles which we need to study for the course Innvotion and Marketing.