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Marketing Research

Maastricht University (UM)

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Marketing Research

Marketing Research

Naresh K Malhotra, Naresh K. Malhotra

6 documents

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Summary Marketing Research: An applied Orientation (Malhotra, 6th edition) Summary Marketing Research: An applied Orientation (Malhotra, 6th edition)

  • Summary Marketing Research: An applied Orientation (Malhotra, 6th edition)

  • Resume • 58 pages • 2018
  • Summary of Marketing Research: An Applied Orientation (Malhotra, 6th edition) Contains the following chapters: 3, 7, 9, 10, 11, 15, 16, 17, 19, 20, 21 (Chapter 15&19 partially)
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Summary Chapter 11 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 11 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 11 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Resume • 8 pages • 2018
  • Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant figures/tables from the book.
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Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Resume • 6 pages • 2018
  • Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables/figures from the book.
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Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Resume • 5 pages • 2018
  • Summary of Chapter 9 (MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
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Summary Chapter 7 - Marketing Research: An applied orientation (Malhotra, sixth edition) Summary Chapter 7 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Summary Chapter 7 - Marketing Research: An applied orientation (Malhotra, sixth edition)

  • Resume • 8 pages • 2018
  • Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
    (1)
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Summary Chapter 3 - Marketing Research: An applied orientation (Malhotra, 6th edition) Summary Chapter 3 - Marketing Research: An applied orientation (Malhotra, 6th edition)

  • Summary Chapter 3 - Marketing Research: An applied orientation (Malhotra, 6th edition)

  • Resume • 8 pages • 2018
  • Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
    (0)
  • 2,99 €
  • + en savoir plus