Social Media Strategies

A very complete summary of each chapter of Social Media Strategies. Also called this year DC (Digital Communication)

A brief summary of each chapter of Social Media Strategies. Also called this year DC (Digital Communication)

Summary about all topics discussed during the lectures, mock exam questions with the answers. - Horizontal revolution - Social media zones - Purchase process - Strategic planning - Social media marketing plan - Common impulses social network - Market segmentation - Digital communities - Social Networking Sites - Content value ladder - Social publishing (SEO and SMO) - Social entertainment - Social commerce - Heuristics - Sentiment analysis - Social media metrics

Summary for Social Media Strategies on the book 'Social Media Marketing' by Tracy L. Tuten and Michael R. Solomon.

Summary readings Social Media Strategies. Entire summary of the book Social Media Marketing by Tracy L. Tuten and Michael R. Solomon

Korte proefexamen van voor SMS (gekregen van de docent).