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Integrated marketing communication

Hogeschool Arnhem en Nijmegen (HAN)

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Integrated Advertising, Promotion and Marketing Communications, Global Edition

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow, Donald E. Baack

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Class notes Integrated marketing communication Integrated Advertising, Promotion and Marketing Communications, Global Edition, ISBN: 9781292222691 Class notes Integrated marketing communication Integrated Advertising, Promotion and Marketing Communications, Global Edition, ISBN: 9781292222691

  • Class notes Integrated marketing communication Integrated Advertising, Promotion and Marketing Communications, Global Edition, ISBN: 9781292222691

  • Notes de cours • 23 pages • 2022
  • Chapter 1-7 and 10, needed for the Building brands course
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