CIB2 Marketing Communications Summary

The summary consists of the most important theory, grids and strategies with images and examples of the theory. Besides that, it contains the learning outcomes of the marketing exam of international communication year 1 of Hanze. The learning outcomes are indicated in red and important terms are highlighted in yellow for a clear overview.

This is a summery of the book Principles of marketing by Kotler and Amstrong . The summery is written of course in english. It is a summery from the book and the slides of the seminar later on i will publish summerys of the single chapters. Again the summery includes my notes on Marketing

Hello everyone! Exams are coming up (yaiks!) and I wanted to make the studying a bit easier for you guys. Here is a summary of chapter 7 of Principles Of Marketing!

Hello everyone! Exams are coming up and I figured I'd upload this summary of chapter 8 of Principles of marketing 16th edition for you guys to help you with studying :)

Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. - Marketing Communications Summary