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Negotiation Strategy & Company Observation

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The Danone / Wahaha case: How did the Joint Venture turn up unsuccessful?

  • The Danone / Wahaha case: How did the Joint Venture turn up unsuccessful?

  • Cas • 11 pages • 2014
  • This case study shows the different reasons of Danone / Wahaha joint venture failure, analyzing them using strategic tools and published studies. It finally provides lessons to manage a successful international joint venture.
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  • 4,48 €
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