Principles of Business Marketing and Finance
questions with accurate answers
Absolute Advantage Ans✓✓✓ - ability of one country, using the same
quality of resources as another,
to produce a particular product at a lower absolute cost
Advertising Ans✓✓✓ A paid for announcement to promote goods and
services.
Advertising Ans✓✓✓ A paid form of communication
Asset Ans✓✓✓ property with a cash value that is owned by a business
or individual
Balance of Trade Ans✓✓✓ difference between the value of a nation's
exports and its imports
Balance Sheet Ans✓✓✓ summary of a company's financial status,
including assets, liabilities, and
equity
Brand Consideration Ans✓✓✓ n a brand that you would think about
buying when you look at all the
available options
, Brand Identity Ans✓✓✓ what the company wants the customer to think
about a brand
Brand Image Ans✓✓✓ what the customers/public actually think about
the brand
Brand Loyalty Ans✓✓✓ always buying the same brand because you
like it and not buying
products from a rival brand
Brand Promotion Ans✓✓✓ Any form of communication a business
uses to inform, persuade, or
remind people about its products, or to enhance its image.
Budget Deficit Ans✓✓✓ An excess of government spending compared
to revenues
Budget Surplus Ans✓✓✓ When the total revenue earning surpass that
of expenditure in a
particular financial year.
Budgeting Ans✓✓✓ - the process of assigning forecasted income and
expenses to accounts, which
questions with accurate answers
Absolute Advantage Ans✓✓✓ - ability of one country, using the same
quality of resources as another,
to produce a particular product at a lower absolute cost
Advertising Ans✓✓✓ A paid for announcement to promote goods and
services.
Advertising Ans✓✓✓ A paid form of communication
Asset Ans✓✓✓ property with a cash value that is owned by a business
or individual
Balance of Trade Ans✓✓✓ difference between the value of a nation's
exports and its imports
Balance Sheet Ans✓✓✓ summary of a company's financial status,
including assets, liabilities, and
equity
Brand Consideration Ans✓✓✓ n a brand that you would think about
buying when you look at all the
available options
, Brand Identity Ans✓✓✓ what the company wants the customer to think
about a brand
Brand Image Ans✓✓✓ what the customers/public actually think about
the brand
Brand Loyalty Ans✓✓✓ always buying the same brand because you
like it and not buying
products from a rival brand
Brand Promotion Ans✓✓✓ Any form of communication a business
uses to inform, persuade, or
remind people about its products, or to enhance its image.
Budget Deficit Ans✓✓✓ An excess of government spending compared
to revenues
Budget Surplus Ans✓✓✓ When the total revenue earning surpass that
of expenditure in a
particular financial year.
Budgeting Ans✓✓✓ - the process of assigning forecasted income and
expenses to accounts, which
