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T/F Trademark licensing is used for brand names, logos, or slogans -
🧠ANSWER ✔✔True
This segment describes the benefits to customers based on their wants or
needs and how they use the product - 🧠ANSWER ✔✔Behavioral
T/F Trade secret licensing must be registered with the gov - 🧠ANSWER
✔✔True
T/F The design thinking process places a high emphasis on developing
customer empathy - 🧠ANSWER ✔✔True
T/F The design thinking process aims to develop solutions to problems -
🧠ANSWER ✔✔True
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, You want to buy a gift shop in a popular location within a large town. Which
three factors will help you determine if the business opportunity is viable? -
🧠ANSWER ✔✔- Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their
products - 🧠ANSWER ✔✔True
Which two marketing platforms are examples of owned media - 🧠ANSWER
✔✔- Websites
- Blogs
What does a CFO (chief financial officer) do? - 🧠ANSWER ✔✔Creates
budgets and financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief
operating officer)
Which two services does direct distribution provide that fulfilment centers
do not - 🧠ANSWER ✔✔- Product marketing
- Product manufacturing
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