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Summary Marketing | Real people, real decisions | MAR1 | Chapters 1, 4, 6, 7, 8, & 10
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Summary Principles of Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 1 What is marketing? 4 Consumer behavior 6 Segmentation, targeting, positioning and CRM 7 Creating the product 8 Managing the product...
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