Resume
Summary Consumer behaviour, Innovation and Branding
- Cours
- Établissement
- Book
English summery, consist of: * Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13) * Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13) * Article 1: Cialdini's six principles of infl...
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