Resume
Summary Complete Fundamentals of Segmentation in Marketing (references from MM by Kotler)
- Cours
- Établissement
- Book
This master presentation covers the basics of Segmentation in Marketing. Through these notes, you will have complete knowledge of the following: 1. What is segmentation in marketing? 2. Why is segmentation important? 3. Different characteristics of marketing segmentation 4. Segmenting consume...
[Montrer plus]