Resume
SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG
- Cours
- Établissement
Summary of required articles of the course DMI at the RUG (): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose?...
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