Examen
MKTG 351 Marketing Rsch Tech/Appl-Survey Research: An Overview
- Cours
- Établissement
Chapter 8—Survey Research: An Overview TRUE/FALSE 1. The purpose of survey research is to collect secondary data. ANS: F The purpose of survey research is to collect primary data. PTS: 1 REF: p. 189 NAT: AACSB: Reflective Thinking 2. All survey research is conducted with the ultimate consum...
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