Entrepreneurial Marketing résumés (1er édition)

This is a summary of the book Entrepreneurial marketing: An effectual approach, written by E.J. Nijssen. The summary covers the entire book (chapter 1-9). Additonally, a brief summary of 4 academic papers, supportive to the book (and part of the course), are added at the end of the summary. The articles are: Gourville 2006 - Eager sellers, Stoney buyers Leslie and Holloway 2006 - the sales learning curve Onyemah and Pesquera 2006 – What entrepreneurs get wrong Popovic 2004 – Launching the ...

Summary of the book: "Entrepreneurial Marketing - An effectual approach" by E.J. Nijssen. This summary includes the lectures at the TU/e as well. Very well structured and encloses everything that you will need to know for the exam.