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Résumés les plus vendus pour Consumer Behavior
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
- Resume • 151 pages • 2019 Très apprécié
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.


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Consumer Behavior Summary (Book, Articles, and Lectures)
- Resume • 55 pages • 2019 Très apprécié
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Disponible en pack
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes.
Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2
Chapters 1,2,3,4,5,6,7,8,9,10, and 17
Articles:
Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. 
Fransen...
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Decision making in marketing summary IBA
- Resume • 85 pages • 2020 Très apprécié
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
- Resume • 69 pages • 2020 Très apprécié
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
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Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior
- Interview • 53 pages • 2019 Très apprécié
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In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!
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Summary for decision making in marketing
- Resume • 68 pages • 2021 Très apprécié
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This summary contains all required book chapters and 
lecture slides. The books used; 
- Influence, science and practice by Robert B. Cialdini 
- Consuemr Behavior by Hoyer, Macinnis, Pieters
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Summary Marketing - Premaster TiSEM
- Resume • 30 pages • 2020 Très apprécié
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This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Resume • 24 pages • 2023 Très apprécié
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Marketing - begrippen - Premaster Marketing Management
- Resume • 29 pages • 2019 Très apprécié
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This document contains concepts explained from the associated Marketing book and the given lectures.
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
- Resume • 97 pages • 2020 Très apprécié
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
Derniers résumés de Consumer Behavior
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Summary Book chapters 1 t/m 10 + 17 Consumer Behavior
- Resume • 20 pages • 2024 Nouveau
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Summary Book chapters 1 t/m 10 + 17 Consumer Behavior Radboud Universiteit
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Summary Marketing for premasters 2nd Midterm Tilburg University
- Resume • 32 pages • 2023 Nouveau
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Summary Marketing for premasters 2nd Midterm Tilburg University, chapter 7 until 14. Regarding the book consumer behavior 8th edition.
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Resume • 24 pages • 2023 Nouveau
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Samenvatting consumer behavior 8th edition 1st Midterm
- Resume • 23 pages • 2023 Nouveau
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Samenvatting consumer behavior 8th edition voor het vak marketing for pre-masters, aan tilburg university 8e editie, hoofstuk 1 tm 7
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Samenvatting H1-H6 Consumer Behavior (Cengage)/ Summary Ch1-Ch6 Consumer Behavior (Hoyer, Maccinis, Pieters)
- Resume • 27 pages • 2023 Nouveau
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Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.
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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
- Resume • 90 pages • 2022 Nouveau
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- 7,50 €
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Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Summary Marketing Pre-Master
- Resume • 100 pages • 2022 Nouveau
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- 10,49 €
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This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
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Samenvatting Boek Marketing for Premaster
- Resume • 88 pages • 2022 Nouveau
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Samenvatting van alle hoofdstukken in het boek die gelezen moeten worden.
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Summary Video Clips Consumer behavior
- Notes de cours • 21 pages • 2022 Nouveau
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This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.
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Summary textbook Marketing for Pre-master
- Resume • 40 pages • 2022 Nouveau
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This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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