Gfk Guides d'étude, Notes de cours & Résumés

Gestructureerde en volledige samenvatting van de lessen van analyse van de marktgegevens + notities gastcolleges (nielsen en gfk), gegeven door C. Billen in het tweede semester van het eerste jaar KMO& ondernemen UCLL (Leuven)

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...

Deze samenvatting omvat alle belangrijke topics van het opo Strategische Marketing.

Stage 2 private pilot exam questions and answers rated A+ What is the major motivating force behind atmospheric circulation? C. Uneven heating of the earths surface What processes result in moisture being added to unsaturated air? A. Evaporation and sublimation What processes result in moisture being added to unsaturated air? A. Fog and low clouds With the approach and passage of a frontal system in the United States, what pressure and wind direction changes take place? C. The pressure falls ...

Een uitgebreide samenvatting van het vak Analyse v/d Marktgegevens. Ik heb deze les gekregen van lector Vanderheyden Hilde

Commerce 2QA3 Midterm Exam Version 2 Commerce 2QA3 Applied Statistics for Business McMaster University - Midterm Exam Commerce 2QA3 Midterm Page 3 of 23 MULTIPLE CHOICE QUESTIONS (30 marks) • There are 30 questions. • Read each question carefully and give your answer in the OMR sheet. • Do not forget to write and fill up bubbles for your ID on the OMR sheet • Only the OMR sheet will be scanned and graded Chapter 1 1. Which one is not true? A) When a company’s accounts are audited, the ...

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...

Volledige samenvatting van het vak 'Analyse van de marktgegevens'. Inclusief notities van de gastcolleges (Nielsen, GfK). Ook uitleg van de berekeningen voor oefeningen staan er in.

Samenvatting van het vak 'onderzoek'. Het volgende komt aan bod: Desk research, triangulatie, validering, kwaliteitscriteria (CARS), citeren, parafraseren, databanken Xplora, commerciële vragen.

Peters, E. Levensmiddelenmarketing, 2014. o H1 De supermarkt o H2 De consument o H3 Retailer o H5 Intermediairs (p. 110 - 121, 123 - 129) Onderzoeksbureaus IRI en GFK o H7 Category Captain o H8 Marketingplan