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E business strategy

University of Ulster

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Utilizing social media as a key part of their overall business strategy: Easy jet and Ryanair case study. Utilizing social media as a key part of their overall business strategy: Easy jet and Ryanair case study.

  • Utilizing social media as a key part of their overall business strategy: Easy jet and Ryanair case study.

  • Dissertation • 9 pages • 2017
  • This essay discusses how tourism/leisure businesses should be utilizing social media as a key part of their overall business strategy, in order to succeed. Analyzing in detail two competing airlines easy jet and ryanair, their approach to social media marketing and impacts it has on the business.
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