Marketing Communications

Tilburg University (UVT)

Voici les meilleures ressources pour passer Marketing Communications. Trouvez guides d'étude pour Marketing Communications, notes, devoirs et bien plus encore.

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Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures Très apprécié
  • Most Recent Marketing Communication Summary (2023) WebClips + Interactive Lectures

  • Resume • 41 pages • 2023
  • This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.
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Class notes Marketing Communications (328248) Très apprécié
  • Class notes Marketing Communications (328248)

  • Notes de cours • 82 pages • 2024 Très apprécié
  • In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
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Class notes Marketing Communications (328248)
  • Class notes Marketing Communications (328248)

  • Notes de cours • 82 pages • 2024
  • Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.
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Summary of all knowledge clips and compulsory articles
  • Summary of all knowledge clips and compulsory articles

  • Resume • 55 pages • 2023
  • Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
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Lectures Anick Bosmans Tilburg University Marketing Communications
  • Lectures Anick Bosmans Tilburg University Marketing Communications

  • Notes de cours • 7 pages • 2022
  • Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
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Mandatory chapters MarCom Mandatory chapters MarCom
  • Mandatory chapters MarCom

  • Resume • 31 pages • 2022
  • For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.
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Summary marketing communications chapter 3 4 7 13 Summary marketing communications chapter 3 4 7 13
  • Summary marketing communications chapter 3 4 7 13

  • Resume • 19 pages • 2021
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Overview of Studies Marketing Communications
  • Overview of Studies Marketing Communications

  • Resume • 15 pages • 2021
  • This document contains an overview of the studies that are discussed in the lectures of Marketing Communications, with the main points you should know for the exam: variables, hypotheses, figures, main results, conclusions, etc.
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