Marketing (F000854)

Samenvatting van het vak Marketing gegeven door Prof. Van den Poel. Samenvatting van de slides uit de les aangevuld met eigen nota's. Summary of the course Marketing taught by Prof. Van den Poel, summary includes slides and own notes taken during class.

Samenvatting van bijna alle papers van marketing, uitgebreid en vertrouwelijk. Academiejaar: 2017-2018, taal: Engels.

Lesnotities en aanvulling van de slides bij Marketing door Dirk van den Poel.

Notes on the guest lecture of Koen Delvaux (Joyn) about how brands become personal again

Notes about the guest lecture of Luc Suykens (CMO of P&G)

Notes about the guest lecture of Clo Willarts (Crash course in digital marketing)

Notes about the guest lecture of Guy Brusselmans (Bain and company)

Summary on this paper "Improving Consumer Mindset Metrics and shareholder value through social media" This document is enough to know what the paper studies and concludes.

Notes about the guest lecture of Bart Van Der Vurst (Big data and data science in marketing)

Samenvatting improving consumer mindset metrics and shareholder value through social media